Brazil, Argentina, and Colombia lead the exponential growth of the professional Web3 gaming ecosystem in South America, catapulted in just three years. Having multiplied its share almost 17 times, going from 1.4% in 2022 to 11.9% in 2025, it constitutes an explosive regional advance that occurs in parallel with a profound market transformation: Web3 gaming is beginning to move away from the speculation stage to focus on product, real monetization, and sustainable expansion.
Growth is driven by the launch of quality games (29.5%), real and recurring business models (27.5%), and better payment infrastructure, according to information gathered by the agency Noticias Argentinas. Nearly 66% of sector professionals describe themselves as optimistic, marking the beginning of a more orderly and sustainable expansion cycle.
“The explosive growth of Latin America reflected in this report confirms something we have been building for years: LATAM has ceased to be a peripheral market to become one of the new engines of global Web3 gaming,” stated Mariano Rubinstein, Board Member of the Blockchain Game Alliance and co-founder and CEO of Sura Gaming & Sura Ventures. “Today we have talent, community, competitive costs, and execution capacity.”
With more mature models, payments via stablecoins, and intensive use of AI, the region is ready to scale projects with international reach, he stated. In Argentina, gaming is a high-growth sector, with over 26 million players (56% of the population) and an industry generating billions, driven by mobile gaming and Esports, although it faces challenges such as economic instability, high costs, and barriers to importation/payments.
In this context, Argentina is consolidating as one of the most digitalized countries in Latin America, with over 90% of its population connected to the internet and a majority accessing the network through mobile devices. This massive connectivity is redefining multiple industries, including entertainment and online gaming, whose interactive, multiplatform, and mobile formats are expanding rapidly thanks to broadband infrastructure, digital payments, and the growing interest in secure and convenient technological experiences.
According to the State of the Industry Report 2025 from the Blockchain Game Alliance (BGA), the main drivers of growth are no longer tied to token prices. This change directly benefits regions like Latin America, where competitive advantages are not based on financial speculation, but on the scale of users, community building, and operational efficiency. The region is particularly well-positioned due to its user scale, technical talent, competitive costs, and community-building capacity.
Technological maturity is another pillar supporting this new stage. In 2024, stablecoins processed USD 27.6 trillion in payments, surpassing even the combined volume of Visa and Mastercard. This enables the global monetization of players without banking frictions, a factor especially relevant for markets like Latin America. In parallel, artificial intelligence is already part of the sector's daily operations: automated marketing, content generation, community chatbots, dynamic NPCs, and gameplay personalization. According to the report, 45.7% of respondents consider AI a key enabler of future growth.
As a member of the BGA Board, Rubinstein actively participates in defining the organization's strategic axes and in promoting the growth of emerging regions, with a focus on Latin America. In this context, Sura Gaming positions itself as one of the main articulators of Web3 gaming growth in Latin America. Its comprehensive approach combines the development and management of regional communities, user acquisition, and distribution for international studios, as well as incubation, acceleration, and investment in local projects through Sura Ventures.
To this are added the integration of stablecoin payments and loyalty tools through the Sura App, along with AI-based solutions to scale activations, content, and user support.
